Industry
Social
Client
Social Media Management
Unit Inovasi Akademik FISIPOL UGM
About
Unit Inovasi Akademik (UIA) FISIPOL UGM is an academic innovation unit under the Faculty of Social and Political Sciences at Universitas Gadjah Mada. Established to modernize teaching methodologies and foster digital-based learning, UIA operates at the intersection of higher education and emerging technology. Their Instagram account (@uia_ugm) serves as the primary public-facing channel for communicating this mission to students, faculty, and the wider academic community.
Problem
Despite carrying a progressive, innovation-forward mandate, UIA's Instagram presence didn't visually reflect that ambition. Content varied inconsistently across layouts, typography, and color — making it hard to establish a recognizable brand identity. For a unit championing modern academic culture, the visual language felt generic. There was a clear gap between what UIA stands for and how it showed up to its audience.
