Industry

Social

Client

Social Media Management

Sustainability and Social Innovation Lab

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About

SSILA (Sustainability and Social Innovation Lab) is a research and consulting lab focused on sustainability, social innovation, and ESG. They work at the intersection of evidence-based research and real-world impact that helping organizations design programs that go beyond compliance and deliver credible, measurable social outcomes. Their Instagram account (@ssila.id) serves as the primary channel for communicating their work, values, and perspectives to a professional and purpose-driven audience.

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Problem

Despite operating in a space where credibility and clarity are everything, SSILA's Instagram presence didn't visually reflect the rigor behind their work. The account lacked a consistent visual identity, making it difficult to establish authority and recognition in a field increasingly crowded with sustainability-adjacent brands. For an organization whose value lies in depth and trust, the visual language needed to match.

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Solution

For the Sustainability and Social Innovation Lab, the solution builds a more expressive framework for communicating impact. We shaped the page around accessible storytelling, clear project context, and visual moments that help social innovation feel tangible rather than abstract. The design system supports both research-driven content and public-facing communication, giving the lab room to highlight initiatives, collaborators, and outcomes in a consistent way. The final direction feels purposeful, optimistic, and aligned with the lab’s role in connecting sustainability ideas with real-world change.