Industry

Finance

Client

Pitch Deck

PNC | SMB Financial Resilience  & Cash Flow Strategy

Unit Inovasi Akademik (UIA) is a unit within FISIPOL Universitas Gadjah Mada dedicated to advancing innovation in teaching, learning, and digital academic experiences. One of its key initiatives is FISIPOL Online Campus (FOCUS), an online learning platform that expands access to public lectures, certified courses, foundational skills, and accredited academic programs.

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The Challenge

UIA needed to communicate the range of learning opportunities available through FOCUS to audiences with different goals—from students and professionals to members of the wider public. The challenge was to translate detailed academic information into clear and engaging social media content while maintaining the credibility of FISIPOL UGM. Different courses, announcements, and program formats also needed to feel connected under one recognizable FOCUS identity.

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Solution

We developed a flexible social media design system for FOCUS that makes academic information easier to understand and explore. Consistent typography, color, hierarchy, and modular layouts allow each post to communicate essential information quickly while remaining connected to the wider platform identity. The system accommodates course introductions, enrollment announcements, educational content, and program highlights. The result gives UIA a cohesive visual foundation for presenting FOCUS and its learning opportunities consistently across social media.